Privacy Policy - In The Morning

Privacy Policy — In The Morning Ltd

Last updated: 8 December 2025

Welcome to In The Morning Ltd (“we”, “us”, “our”). We are committed to protecting and respecting your privacy. This Privacy Policy explains:

We adhere to the relevant data protection laws, including the UK GDPR and the Data Protection Act 2018, where applicable.

By using our website (and placing orders), you agree to the collection and use of your information in accordance with this policy.

We may collect and process the following information:

Identity data: your name, job title (if relevant), company name (if applicable)
Contact data: email address, billing address, delivery address, phone number
Demographic data: postcode, preferences, interests
Order data: details of products you order, your design / artwork, any custom measurements, and order history
Payment data: payment card or transaction details (processed via third-party payment providers)
Technical / Usage data: IP address, browser type, device type, pages visited on our website, time / date of visit, cookies, and other tracking technologies
Marketing data: your preferences in receiving marketing from us, what types of communications you want
Other data: any data you voluntarily provide (for example, via customer surveys or when contacting customer support)

We process your personal data for the following purposes:

To fulfil your orders: to process and deliver your custom printed clothing, send order confirmations and invoices, and handle returns or issues.
To improve our service: to understand how customers use our website and improve its content, layout, and user experience.
To communicate with you: to send order updates, customer service replies, and (if you’ve opted in) marketing emails.
For research and analytics: to analyse customer behaviour and improve our products and website.
To prevent fraud: to screen orders for risk and protect our business and customers.
To comply with legal obligations: to meet regulatory and legal requirements.

We do not sell your personal data. We may share your information in the following circumstances:

Service providers: trusted third parties such as payment processors, couriers, and printers who help us deliver our services.
Payment partners: relevant payment details are shared to authorise and process payments.
Legal or regulatory: where disclosure is required by law or necessary to protect our rights.
Marketing partners: only where you have given explicit consent.

We use cookies to operate our website, analyse usage, and personalise your experience.
Cookies may include session cookies, persistent cookies, and analytics cookies.
You can control or disable cookies through your browser settings, but some website functionality may be affected.

We use appropriate technical and organisational measures such as encryption, restricted access, and secure storage.
We regularly review our security procedures.
No system is completely secure, but we take reasonable steps to protect your data.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected.
We may retain data to meet legal or regulatory obligations.
Data is securely deleted or anonymised when no longer required.

Under UK GDPR, you have the right to:

If you wish to exercise any of these rights, please contact us.

Our website is not intended for children under the age of 18. We do not knowingly collect personal data from children.

If you have questions about this Privacy Policy or your personal data, contact us at:

We may update this Privacy Policy from time to time. Updates will be posted on this page and the “Last updated” date will be revised accordingly.

If significant changes are made, we may notify you by email.